About · The Commercial Control Plane
Every pricing and deal decision your commercial team makes. Made with confidence.
One place to see, decide, simulate, and learn from the commercial decisions that move margin — pricing, quotes, deals, renewals. Above the CRM, ERP, and spreadsheets you already run on. We recommend. We simulate. We show our work.
30-minute walkthrough · We'll run your first file with you
Most pricing decisions happen in Excel and meetings.
A deal desk lead reviews quotes one at a time, building justifications from memory and habit. A salesperson guesses whether a price is in the winning range. Years of quote history sit unused in CRM exports — and when the deal is won or lost, the signal evaporates.
This isn't a corner case. The commercial decisions a product company makes every day — pricing, quotes, renewals — represent 2–8% of operating margin, and most of it leaks silently into spreadsheets and habit.
The problem isn't that the data is missing. It's that no system turns the data into a decision you can defend — and then remembers whether it worked.
One layer for the decisions that move the number.
Recommend
Given your data, your rules, your history — what's the right move?
Simulate
What if the cost moves 4%? What if the customer asks for an extra 8% off?
Show
Every recommendation comes with a justification trail. Every claim shows where it came from.
Learn
Every approval, override, and rejection teaches the system.
Not a dashboard. Not a chatbot. Not a CRM. The control plane between the data you already have and the commercial decisions you're already making — your systems of record execute; Objeqt decides and learns.
Three things make the control plane possible.
The ontology.
Your business has its own logic. Customers have tier, region, contract history. Products have lifecycle, cost basis, margin floor. Most AI tools flatten this into a prompt. We model it as data — so every future module is cheap because the ontology is already there.
The trust framework.
Every claim shows where it came from. Derived values explain their formula. Inferred values declare their source. Missing data is named as missing, not invented. Senior people don't sign off on math they can't audit.
The Compass.
Your strategy stops being a PDF in a drawer. Compass reads what your company committed to, tracks it against your actuals, and scores every decision against the plan — so the daily calls stay pointed at where you said you were going.
Built for the people approving deals.
We onboard the first customers personally. A 30-minute walkthrough, your data, your decisions. You'll know within a week whether Objeqt helps.